Retail & FMCG

Harnessing digital innovation to exceed consumer expectations and win lifetime loyalty

Retail & FMCG brands operate in an unforgiving world, cementing the need for technology and innovation. Brand loyalty is won or lost in seconds across every touchpoint. And customer retention is only ever as dependable as your ability to deliver tailored interactions and increased value propositions without compromising on quality.

Plus, the front-end experience is just the start. The complexities of eCommerce, demand for data/AI-driven, personalised merchandising, pressure to satisfy sustainability conscious consumers, and, of course, optimised profits, are all cornerstones of modern, omnichannel retail.

They are all driven by smart, fast, bleeding edge technology change that seizes every digital opportunity at pace and scale.

Technology change and transformation from experts who understand the retail roadmap

Our retail & FMCG consultants are experts across omnichannel technology, and seasoned specialists in the retail sector. From back-end logistics to front-end channels, we’ll help you meet every customer where they are, and build the foundations and growth for:

Brand loyalty: through evolving AI, eCommerce, personalisation, merchandising, service, sustainability, and fulfilment innovations, connecting customers to your story.

Optimised profits: with the right technology solutions to maximise margins across the retail landscape, from pricing and inventory strategies to seamless, cost-effective logistics and fulfilment.

Get closer to customers: by adopting smart, secure data maturity and intelligence strategies to personalise and enhance every consumer interaction.

Across the retail & FMCG sector, we support clients from household names to newly launched brands to:

Secure your omnichannel future: with the right technology strategy to deliver the experiences customers want and the profits you need – even as the pace of change races ahead.

Differentiate with data: from data maturity assessments to powerful analytics and business intelligence insights, enhancing every customer’s experience, maximising merchandising opportunities, and driving new revenue streams, from front end eCommerce, right across the supply chain.

Champion sustainability: using technology to define, deliver and communicate vital sustainability initiatives – from building circular supply chains to sourcing, inventory, labelling and pricing.

Keep customers safe: with advanced cyber security strategies that will safeguard customers and your business, even as tomorrow’s new threats evolve.

Streamline and connect: integrating the entire retailing lifecycle, from customer to staff to logistics, with the right technology foundations and innovations to delight customers and optimise returns.

If you would like to speak to one of our industry experts, email contact@masonadvisory.com to discuss further. Find out more about our services.